On the Menu
by Michael Schaffer

I’m not sure whether there’s a larger economic implication here, but this story from All About Feed reports that Menu Foods–the pet-food firm whose products, manufactured for a variety of more famous corporate brand names, were ground zero for the 2007 pet-food recall–lost only a few million dollars in the last quarter of 2008. A year earlier, Menu had lost over $20 million. Credit goes to a few price hikes, fading memories, and, maybe, the fact that Menu’s private-label stuff is cheaper than boutique brands and we’re in an economic free-fall. Who knows.